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News
Introducing: The New Oris Social Club Edition II
1+ week, 1+ day ago (412+ words) The Oris Social Club is no longer a local initiative. With 62 chapters now established around the world, the community has become a truly international network of collectors, enthusiasts and friends. The new Oris Social Club Edition II celebrates that growth…...
Hands-On: Coachbuilder Meets Watchmaker on the Chopard Zagato Lab One Concept
6+ mon, 6+ hour ago (1057+ words) Monochrome Watches Initial reactions to Chopard’s Zagato Lab One Concept were anything but neutral. Far removed from Chopard’s more conventional Mille Miglia racing-themed watches, this avant-garde concept car on the wrist – with its radical “bird cage” car-chassis aesthetics – was embraced…...
Inside the Watch Box: Collecting Goals for 2026
8+ mon, 6+ day ago (972+ words) some personal connective tie to the brand or the people behind it. Thatâs a thing that has become almost...me as I consider a new watch: I want to know the people who made it, understand their philosophy, and,...
The SUPERLATIVE Podcast: Inside Intersect Los Angeles 2025
11+ mon, 1+ week ago (72+ words) In this special episode of SUPERLATIVE, host and aBlogtoWatch founder Ariel Adams takes listeners inside Intersect Los Angeles 2025, a vibrant, community-driven watch event redefining how enthusiasts connect with brands. Unlike traditional trade shows, Intersect is for the brands, by the…...
Mark Zuckerberg, man of the people, visits assembly line and discovers it's 'hard"
2+ mon, 2+ week ago (271+ words) Mark Zuckerberg, who is totally not running for president, continues to do things a politician would do by visiting an assembly plant and commenting at how hard physical labor can be. The Zuck swung by the Ford Rouge Plant in…...
Introducing: ArtyA Complexity, Two Inclined Tourbillons Working as One
5+ mon, 5+ day ago (877+ words) Just about a week ago, ArtyA was experimenting with moissanite cases and suspended tourbillons, sticking to its habit of working with unusual materials and bold designs. Now, the brand moves from materials to mechanics with the new Complexity, showcased at…...
The Bernhardt Watch Company Introduces the Cipher Diver
8+ mon, 1+ week ago (469+ words) I’m not going to lie to you, I love a bit of intrigue. When I was a child, I would write notes to my mother in invisible ink made of lemon juice. When someone tells me to keep a secret…...
Guess Watches Black Friday
9+ mon, 3+ week ago (74+ words) No, you don’t have to guess what watches are being discounted - it’s watches from the fashion brand Guess! Here’s what they’ll have on offer: GUESS Ladies Pixie – GW0931L1 GUESS Ladies Gold Tone Analog Watch – GW0924L2 GUESS Ladies Ruby Rose Gold Tone Analog…...
aBlogtoWatch Weekly Podcast #212: Swatch Group Strikes Back, The Smartlet Double Watch Experiment, And Jumping Hour Madness
6+ mon, 1+ week ago (265+ words) This week on aBlogtoWatch Weekly, Ariel Adams is joined by Rick, David, and Ripley for a lively conversation that begins with a painful toe injury and quickly turns into a discussion about the hazards of working with watches, from dropped…...
Bell & Ross Named Official Timekeeper For Team Defender Rally
8+ mon, 6+ day ago (646+ words) BY HARLAN CHAPMAN-GREEN 2026’s racing season is well underway with the opening of the FIA Rally-Raid season. Rally-Raid is a long-distance, cross-country rally, with the races lasting anywhere from a couple of days to a couple of weeks, and with…...