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Latest News & Web Pages
According To Ariel: Investors & Brand Finance Managers Are Mistaken That The Watch Industry Is Doing Poorly
11+ hour, 20+ min ago (1479+ words) Fueled by an unshakable love for horology and a general curiosity for intricate things, Ariel Adams founded aBlogtoWatch in 2007 as a means of sharing his passion. Since then, ABTW has become the highest trafficked blog on luxury timepieces, and Ariel…...
Seiko Adds New References Inspired by the Tokyo Skyline to their Expanding King Seiko Line
21+ min ago (485+ words) Some cityscapes have more iconic skylines than others, but it's hard to argue that Tokyo's massive metropolitan sprawl hasn't inspired decades of media, art, and yes, watches. Cyberpunk anime and JRPGs aside, it's one of the most recognizable urban landscapes…...
First Look: Krayon PAC-MAN Series - High Horology Meets Playful Memory
1+ hour, 11+ min ago (317+ words) The new Krayon PAC-MAN series is an unexpected evolution. The idea of integrating one of the world-famous arcade characters into a high-end mechanical watch seems playful, even close to provocative. Still, it is a continuation of Krayon's ethos, approached from…...
Inside Girard-Perregaux’s High-Complication Push—and the Collector-First Ethos Behind It
2+ hour, 21+ min ago (463+ words) In late February, during a brief trip to Los Angeles, Marc Michel-Amadry, managing director of the Swiss watchmaker Girard-Perregaux (GP), had a serendipitous encounter that reminded him of something he already knew: "The more I travel, the more I understand…...
Introducing the Venezianico Nereide Verdigris
4+ hour, 20+ min ago (411+ words) The beauty of Venice lies in the fact that, despite the precipitous threat of falling into the ocean and being permanently patinated by tourists, pigeons, and the brackish lagoon water of the canals, there is an elegance to it that…...
aBlogtoWatch Weekly Podcast #214: Watch Comfort Crisis, F1 Sponsorship Chaos, And Brand Rankings Gone Wrong
3+ day, 1+ hour ago (228+ words) This week on aBlogtoWatch Weekly, Rick, Ripley, and David kick things off with an unexpected deep dive into one of the most overlooked topics in watchmaking: comfort. From clasp design to strap stiffness and why so many high-end watches still…...
Jack Mason Introduces 'Born & Raised' Founder Release Model With Palmera Skin Diver Watch
4+ hour, 21+ min ago (601+ words) Dallas-based Jack Mason is introducing a new approach to product launches with its "Born & Raised" program " a structured founder-release model designed to align production more closely with real demand. Rather than relying on traditional retail rollouts or third-party crowdfunding platforms,…...
First Look: The Watch Ho & Co x Selten Jui Bauhinia in Pink and Purple MoP
10+ hour, 20+ min ago (559+ words) The original Jui came out last year as a collaboration between Hong Kong-based Watch Ho & Co(mmunity) and microbrand Selten, and it did not stay under the radar for long. It was one of those watches that quietly hit the…...
According To Ariel: What Market Fragmentation Means For Wristwatch Consumers & Fans
1+ day, 1+ hour ago (1769+ words) Fueled by an unshakable love for horology and a general curiosity for intricate things, Ariel Adams founded aBlogtoWatch in 2007 as a means of sharing his passion. Since then, ABTW has become the highest trafficked blog on luxury timepieces, and Ariel…...
New Release: H. Moser & Cie. Streamliner Tourbillon Concept Ceramic Watch
1+ day, 5+ hour ago (427+ words) Self-conscious watch brands are put in a difficult position when producing a press release to go with their latest and greatest timekeeper. We watch nerds and enthusiasts only really want to know millimeters, Vickers, parts count, directions of winding, water…...