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News
Ken Sekhar on why POCO cares more about cultural signals than trend-chasing
2+ mon, 4+ week ago (1617+ words) Over the past six months, POCO India has fundamentally broken away from the traditional, feature-heavy smartphone playbook. Rather than bombarding consumers with sterile, technical jargon, the brand has taken a distinct and disruptive approach by leveraging culture, sharp satire, and…...