Elka Watch Co. Launches a Vintage-Looking Series with the “Tour des Chavannes”
Despite reviving a defunct Dutch name, the young microbrand Elka Watch Co., Hakim El Kadiri’s project, is now firmly rooted in Swiss heritage. El Kadiri went to the point of creating a surprising pair, combining a Neuchâtel-based single malt whisky and a special edition of his minimalist watch with an amber-toned dial to match. And […] Despite reviving a defunct Dutch name, the young microbrand Elka Watch Co., Hakim El Kadiri’s project, is now firmly rooted in Swiss heritage. El Kadiri went to the point of creating a surprising pair, combining a Neuchâtel-based single malt whisky and a special edition of his minimalist watch with an amber-toned dial to match. And the city of Neuchâtel, a lakeside town near La Chaux-de-Fonds and Le Locle, is once again the underlying inspiration for a new special edition, the Elka Tour des Chavannes. As Elka Watch Co. chose to anchor its future in the…
