Audemars Piguet Launches The Watch Keepers, Its Online Platform for Certified Pre-Owned Watches
The concept of Certified Pre-Owned (CPO) isn’t new to the watch industry, but it has gained quite some momentum in recent years, in particular when Rolex launched its own service, now known to be a significant revenue generator for the Geneva-based brand (USD 590 million in 2025, already more than that as of September 2026, according […] The concept of Certified Pre-Owned (CPO) isn’t new to the watch industry, but it has gained quite some momentum in recent years, in particular when Rolex launched its own service, now known to be a significant revenue generator for the Geneva-based brand (USD 590 million in 2025, already more than that as of September 2026, according to LuxeConsult/Morgan Stanley). Now that many brands have embraced the concept of CPO, it was about time for Audemars Piguet to release its long-anticipated certified pre-owned watch program. Its name: The Watch Keepers.…
